Brand Strategy
Get the creative juices flowing.
This is the basic creative fuel needed to spark direction, style and messaging of your project. It helps us to understand your mission and interpret your vision for others to grasp. It is during this phase of the process we can determine how your story would best be conveyed. Our team, lead by 2x Emmy award winner Jarett Bellucci will help define your brand and create content that resonates with audiences.
It all starts with a conversation.
How do we help your business stand out and rise above the noise?
Understanding a business owner's goals are crucial for tailoring solutions and providing effective support.
These are just a few questions that provide insight into your motivations, strategies, and priorities, helping us understand your goals comprehensively:
- Who is your ideal customer?
- What problem are you solving?
- What makes your company unique?
- Are there any particular industries or markets you aim to penetrate or expand into?
Define your brand.
The first step in building your brand strategy is to define your brand. Your brand purpose is the reason your brand exists. It speaks to the unique value you have to offer and the impact your product has on the world.
You need to establish your brand personality, voice, identity, and values.
PERSONALITY
A brand personality is a set of human characteristics that are attributed to your company. You will build brand equity by building a consistent brand personality that permeates through all of your external-facing communication.
It is important to ensure that your brand personality aligns with the product or services you offer.
For example, if you're a law firm, it's likely that you want to be seen as trustworthy and strong. However, if you work for a creative agency, you might want to be seen as creative and playful.
IDENTITY
Your brand identity is composed of the visual elements that help communicate your brand. This includes your color palette, graphic design, logo, and images.
These visual elements will make your brand easily distinguishable to new and existing customers.
VOICE
Brand voice is about ensuring there is a uniformity in grammar, tone, and word choice so that all your communication accurately represents your brand.
Voice is how your brand conveys its brand personality to your audience. Your brand voice may be casual, formal, authoritative, or approachable.
What is important is that it is consistent.
VALUES
Your brand is a lot more than the products or services you sell; it's also about the values that guide your business Brand values are about both the way you conduct business with the world around you and the ethics you follow while doing so.
They are also about how you develop your products and what is most important to you when you are developing them. Your brand values will communicate to customers
that they can trust your product.